When I ran, unsuccessfully, for local office in 1999 I was one of the few candidates anywhere in BC that had a website - shocking to believe this was 12 years ago. Realistically it was never going to be very useful for me in Lillooet in that election. Still, as one of the people that brought internet to the town (and later a community radio station) I felt it was important to use the new technology.
Now it is important for every serious candidate to have a web site and make use of social media. The problem is that few people make any decent use of either. It is hard to find the candidate sites or the social media presence and when you do find it, it tends to rather bland and stale. One of the candidates for Victoria City council is trying something interesting to change this.
Lisa Helps is using a Twitter hashtag #LisaHelpsQA to give people a way to ask her public questions and allow her to answer them. I am not sure how well it will work, but at least it is thinking in a different way about local elections and how to communicate with the 65,000+ people that can vote in teh City of Victoria.
I am not sure how this will hold up if dozens of candidates do the same, but she is the first and has the media to herself for the moment.